SO MUCH LOVE

The photographic series by Alexandros Zafeiridis under the title So Much Love explores love, attraction and fluidity through the evolution of the triangle “photographer-photographed person-viewer” and the concepts of individuality and conformity.

The human body is considered a site for sexual and artistic expression. The state of being o presence in a mutual relationship of trust.

Collecting pictures mostly of friends and family as well as of misplaced objects, Alexandros Zafeiridis sets an existential pursuit: Am I what I present of myself? How am I being perceived? (Heidegger) or The Other as a Mirror (Wittgenstein).

Through a meditation-like process, using music during each session, Zafeiridis follows a consistent practice, through the uniform use of light, the frontal position of the camera across the photographed subject, the use of soft textures and bold colors and manages to create a shared space and a shared rhythm forming a relationship of trust.

A transgenerational research, managing to discover how people of all ages place their body and present themselves to the photographic medium, how their choices are mediated through the photographic medium and the relationship created between themselves and the photographer, as well as the relationship between the self and their sexual depiction. The series aims to illuminate the hidden narratives of identity, how people identify themselves, a game where the photographer and the photographed subject communicate in a playful way.